Why Simplify360 May be a better tool than Radian6

Radian6 is an awesome Brand Monitoring app. It created the space and got sold for whooping USD 376 million to Salesforce. This proved the viability of Social Media applications market outside of Gaming, and Radian6 deserves applause and the credit.

But there comes a question. Is Radian6 the best too to use for Brand Monitoring? I doubt. It seems the company is sleeping after getting acquired and only task they do post-acquisition is to make Radian6 better integrated to Salesforce. It makes good business sense in the short-term but by doing this Radian6 is selling its identity and the brand.

There are companies are Simplify360, which updates frequently and are presenting themselves as market visionaries. Their Slideshare and Facebook channel is well active. I can see lots of Quora updates from the company that compares itself with Radian6, Sysomos and Alterian. This lacks in Radian6.

The product companies will have to be leaders in sharing their vision of what happening next in the market. The clients and the agencies expect it from them. In this regard, I can see lots of reports being published by Ogilvy and Simplify360. Other agencies and product companies lack it seriously. This makes me feel that the market is slowly getting settled and the aggression once seen in the social media application market is slowing down.

Here are few of the reasons why I believe Simplify360 is a better tool.

  • Visionary team and shared vision. This is extremely good. If you are a user of the tool, you seem to be better heard by Simplify360 team.
  • Simplify360 has Facebook and Twitter profile Analytics, this is something Radian6 lacks.
  • Learning time for Simplify360 is almost half the Radian6. The earlier tool has fewer features but it comes on the face.
  • Somewhere I feel Simplify360 just copied the colour from Apple and basic tool design from MS Office. It has an extremely good navigation and look. Radian6 black color does not give good feeling to eye and it is painful when you use for longer duration.
  •  Now the best part of Simplify360 is the login and replies report. This makes it extremely appealing for agencies and the marketing managers.

I am just hoping that Radian6 does not lose its focus on a Software company trap, and retain its Social Media leadership as it used to do earlier. But for now, if you are looking for a brand monitoring tool, you may want to look beyond. Simplify360 is a seriously competition to the leader.


Learn The Benefits of a Conference Call Service!

This article is a brief digest on what exactly constitutes a conference call. You will also get to know in what scenarios a conference call is beneficial over traditional calls.  But first let us start off with what exactly is a conference call and what are its types.

What do you mean by the word ‘conference’?

Live chat solutions are slowly becoming the order of the day amongst the growing business streams. The managers at the sales intensive units are always keen to latch on to new customers and sustain the existing business contacts to boost their bottom line.

In quest to do so, unparalleled live chat support has emerged out to be as the cutting edge solution amongst one and all. The end users can connect with the service providers in an engaging manner through these solutions. More often than not these are enabled by real time chat windows which are activated if a customer clicks on to live chat support. The end user can pose questions, seek queries and get those rectified in just about no time at all. A smarter and capital intensive variation is by implementing video chat support than the regular league of audio support.

These solutions can help instilling reliability factor amongst the mindset of customers who are apprehensive about the performance of the products or services on offer. The aspect which has worked in favor of businesses is that in order to liaison these solutions no additional hardware or networking support is required. The business managers can provision few dedicated chat resources to service customers on the go. Therefore, the set up cost for enabling the solution is next to nil and the enterprises can get to benefit from smarter business benefits in shorter span of time. The customers across the globe are becoming more demanding and as a result they need better services at lesser cost. The live chat solutions helps in providing high quality business support to end users in a professional manner.

The best in class service providers in the industry have already switched to live chat solutions and the room for differentiation is becoming marginal across industry. Customers are likely to leverage from the business solutions which offer better live chat solutions than those who provide e-mail or conditional phone support. The multi-channel support is fast becoming the order of the day and growing businesses cannot refrain themselves from these if they have to make an impression in the competitive economic landscape.

At times, where the FAQ’s list is not comprehensive or if there are peculiar issues handy with the customers pertaining to the impact of service based on Socio-Political or trivial factors, free live chat support can prove to be vital. As more often than not, the customers with such apprehensions will be high net worth individuals and enterprises who might need secured environment for provisioning the products or service base of the provider. Therefore, look to leverage from the solution if you are a decision maker of the business and boost sales with these cutting edge solutions.

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