Benefits Of Social Media For Business

According to investigation statistics of this year, almost 70 percent of small and medium businesses actively use social media sites such as Twitter , Facebook and LinkedIn to promote their companies. This number tells us their are many benefits of social media for business.

Brand Recognition:

Using social media allows your company to reach the highest number of potential customers possible. Getting your name out there is incredibly important – studies have suggested that customers need to hear a company’s name at least seven times before they will gain the trust and respect needed to become a customer.

Brand Monitoring:

Having a social media presence allows you to better understand what current and potential customers are saying about your product or services. Through active social media monitoring, you have the opportunity to address negative comments and correct false or inaccurate information about your brand.

Be Forward-Thinking:

Your target audience is becoming savvier when it comes to the using social media sites in their daily lives. If you want to appear relevant and in-step with the latest advances in technology, your potential customers will want to see you on these sites as well.

Find New Customers Through Friends:

You shouldn’t neglect your personal social media accounts as potential avenues to promote the activities of your business. Posting regular updates relating to your business and activities can remind your friends of what your company does and either to use your services or refer one of their friends.

Find New Customers Through a Company Profile:

Your company profile is a great opportunity for you to post regular updates on your activities, but also about important news and trends in your industry. This will catch the attention of new customers interested in your industry and increase your reputation as an expert in the field. It’s critical to post regularly if you want to increase your followers or fans and convert them to potential leads.

Generate Site Traffic:

By updating regularly on sites such as Twitter, Facebook and LinkedIn with posts that link back to your site, you can create additional traffic to your site. Social media bookmarking tools like Digg, Stumbleupon and Slashdot can also generate additional traffic to your site if you create frequent articles and blog posts.

Links for SEO:

Many social media bookmarking sites use NOFOLLOW tags that limit the outbound link value of posts made on their sites. There are still many leading social media sites that allow DOFOLLOW tags including Slashdot, Digg, Furl, Mixx and FriendFeed. However, you can see benefits from posting to social media bookmarking sites that use NOFOLLOW tags if people read your posts and link back to your Website.

Increased Search Engine Rankings:

Social media profiles frequently rank highly with major search engines. Using brand names and keywords in your profiles can help you to generate traffic for your social media sites and company homepage.

Integrated Social Media Results in Search Engines:

Search engines like Google and Microsoft Bing are increasingly interested in indexing and ranking posts and other information from social media sites. Videos from popular Internet sites like YouTube can also be optimized for indexing by the major search engines.

Niche Marketing:

Social media allows you to reach very specific subsets of individuals based on their personal preferences and interests. You can create social media strategies based on reaching individual interests or even create unique social media profiles to target these audiences.


Traffic Generation Through Email Marketing

During this time when more and more people are being engaged with the power of internet, one great way for you to generate traffic is by means of email marketing. Many marketers are utilizing this technology because of its efficiency when it comes to business.

If you think that there are better ways to generate traffic on the web, you have to think another time and consider email marketing. Basically, this type of advertising goes far beyond the conventional methods that are used since the golden ages. Going with the flow of what the hype is in this modern era is something that will help you out on your online business .

A very good thing about email marketing is the cost it will take you to implement a campaign. The cost will not let you bring out a lot of money because it is proven to be with low-running cost. In the long run, you will realize that the low cost you spent is replaced with a high return on your sales volume.

When you look at the overall effect that email marketing will cause you, it will take you some moment to believe that you can spawn traffic just by using this kind of marketing. Marketers are continuously having this on their businesses because it is an established strategy that anyone can take advantage of.

For you to be able to maximize the benefits that email marketing can supply you, you merely have to take this venture as a profitable one for the sake of your online business. In the end of the day, you will see great results that you cannot simply have with other kind of marketing strategies. Behind every success of online business is a well-planned strategy. You don’t have an excuse not to be successful everyday because you certainly deserve it.

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